About - Amelia Bell

I'm here to help you stop feeling out of control around food and lose weight for good!

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It’s my passion to help fed up dieters like you stop dieting once and for all and enjoy a life where you can live harmoniously with food.

And yes, lose weight along the way.


Are you FED UP with losing and putting on weight over and over again?

Are you tired of constantly thinking about food?

Do you want to have a better relationship with food and your body?

You CAN stop dieting and still lose weight.

You CAN eat whatever you like and not worry about putting on weight.

You CAN end the horrible yoyo dieting cycle and finally be at peace with food and your body.

I spent 12 years struggling with my own weight issues.

From the ages of 18 to 30, I constantly thought about what I should eat, what I shouldn’t eat, what I wanted to eat, what I had eaten, what I was going to eat and, on and on and on.

By 2005, I’d hit rock bottom.

I’d had enough.

I knew there had to be more to life. That was when I made the decision to stop dieting. I began working on my mindset which was when my relationship with food and my body image changed. And, surprisingly, I actually lost weight.

I discovered weight loss wasn’t just about food and exercise.

For more than a decade, all I focused on to lose weight was eating less and exercising more.

And for more than a decade, that method had failed me.

I was still at a weight I wasn’t happy with and I was still obsessing about food all the time. So when I shifted my focus to work on my thoughts, behaviours and mindset, not only did I lose weight, but my relationship with food and my body changed dramatically.

I started living a life I love. Once my mindset shifted, my life completely changed. I stopped thinking about food all day and started living a life full of all the things I enjoy doing. I met my now husband, I left an unhappy corporate job and in 2009 I qualified as a personal trainer and life coach.

I now work one on one with women to help and support them to get to where I am today, to stop feeling crazy around food and start living a life with more joy, meaning and happiness.

So, if you’re ready to STOP DIETING and START LIVING, then click here to find out more!



Amelia Bell is a Weight Loss Coach who specialises in helping women lose weight without dieting so they can stop feeling crazy around food.

She’s a proud mum to two young boys, former corporate world employee and now entrepreneur who is changing the world one life at a time.

When she’s not working one on one with clients you can find her spending time with her two boys, scrapbooking, catching up with friends over a hot chocolate or eating at some of the best dessert places Adelaide has to offer!


  • Certified Coach, Results Coaching Systems
  • Certificate IV in Fitness, Australian Institute of Fitness
  • Bachelor of Laws (Honours), Flinders University
  • Bachelor of Commerce, Flinders University